01
Tidal Ritual
Where the world slows down.
Inspired by the rhythm of the ocean, where fluid textures, calming hues, and gentle reflections turn everyday spaces into peaceful escapes.
TL 03643 ESnaper Kitkat Aqua Mint300 × 100 mm · Glossy
An exhibition of five material narratives
Material Stories
Five Materials. Five Stories. Infinite Possibilities.
An exploration of how surfaces shape the spaces we inhabit and the stories we live.
Enter the CollectionThe assignment
Beyond the Surface
The challenge was simple: transform a tile display into an experience.
Rather than presenting materials as isolated products, the idea was to give each collection a personality, something customers could recognise, remember and imagine in their own spaces.
The design challenge
From Material Selection to Material Experience
- 01
How can a tile communicate an emotion?
- 02
How can one material transform different spaces?
- 03
How can physical displays help customers make faster, more confident design choices?
The approach
A Story Behind Every Surface
01 Discover · Material study
01 /
Discover
Study the product's texture, form, colour, scale, finish and use cases.
Example — 01 Tidal Ritual · Raw material: the kitkat tile
02 /
Interpret
Define an emotional and architectural direction for the material.
Example — 01 Tidal Ritual · Direction: a coastal material family
03 /
Visualize
Present the selected tile through realistic applications, close-up material details and complementary finishes.
Example — 01 Tidal Ritual · Application: the spa bathroom
04 /
Translate
Adapt the visual narrative into a showroom display and an interactive digital experience.
Example — 01 Tidal Ritual · Outcome: the finished board
The collection
Five Stories. Five Ways to Feel at Home.
Each story pairs one real Material Depot tile with an emotion, a palette and a set of rooms. Scroll through the five worlds, then step inside one.
TL 03643 ESnaper Kitkat Aqua Mint300 × 100 mm · Glossy
02
Nordic Daylight
The luxury of less.
Rooted in Scandinavian simplicity, where warm natural textures, soft daylight, and thoughtful minimalism create spaces that feel effortlessly like home.
TL 06117Nordic Honey1200 × 200 mm · Matte
03
Casa Terracotta
Every pattern holds a memory.
A celebration of sun-warmed earth and timeless craftsmanship, where expressive patterns and organic textures bring stories of tradition into modern living.
TL 05181Zellige Desert Flora Brown300 × 300 mm · Matte
04
Monaco After Dark
Some spaces are made to be remembered.
An expression of quiet opulence, where dramatic marble, rich contrasts, and golden details create spaces designed to leave a lasting impression.
TL 05819Marble Portoro Black Gold1200 × 600 mm · High gloss
05
Botanical Sanctuary
Let the outside find its way in.
A gentle reconnection with nature, where organic patterns, lush greens, and earthy textures bring the serenity of the outdoors into everyday spaces.
TL 06127Monstera Blanco Decor Pattern 21200 × 600 mm · Matte
The Figma work
One Design System. Five Material Identities.
The five finished boards, exactly as designed. Select any board to inspect it at full resolution, or open the complete file in Figma.
Open the complete Figma file01
Consistent editorial structure
A shared typography system, white canvas, predictable image hierarchy and aligned margins create cohesion across all five collections.
02
Colour-coded navigation
Five palettes give each collection a recognisable visual signature, helping distinguish physical displays in a showroom.
03
Lifestyle-first storytelling
The large room image shows how a material feels in context, rather than presenting a tile sample with no application.
04
Material credibility
The original product reference, tile detail crops, dimensions and complementary finishes connect emotional storytelling to a real selection process.
05
Physical and digital continuity
The same visual identity translates between printed design concepts and responsive web experiences, as this site demonstrates.
The physical display concept
Designed to Be Seen. Created to Be Remembered.
The original brief called for a 4 ft × 8 ft showroom display. These stories were designed to work at that distance.
Colour coding makes each collection recognisable from across the floor. A consistent editorial system lets customers scan several displays quickly. Large application visuals communicate the mood, while samples and complementary materials explain what creates it.
01 — Tidal Ritual
Where the world slows down.
Sample
TL 03643 E · 300 × 100 mm
02 — Nordic Daylight
The luxury of less.
Sample
TL 06117 · 1200 × 200 mm
03 — Casa Terracotta
Every pattern holds a memory.
Sample
TL 05181 · 300 × 300 mm
04 — Monaco After Dark
Some spaces are made to be remembered.
Sample
TL 05819 · 1200 × 600 mm
05 — Botanical Sanctuary
Let the outside find its way in.
Sample
TL 06127 · 1200 × 600 mm
Swipe the wall
Proposed physical installation
A conceptual elevation, not production-ready artwork. Each panel is re-composed for the display rather than enlarged from the web or print page.
2 : 3 page → 1 : 2 surface
The supplied editorial pages are 2:3. The display surface is 1:2, so the layout is rebalanced and never stretched.
Display ≠ tile size
The 4 × 8 ft panel is a mounting surface. The products themselves range from 300 × 100 mm kitkat tiles to 1200 × 600 mm slabs, and real samples would be fixed to the panel at their true size.